FOR IMMEDIATE RELEASE
January 7, 2026
Wespor Business Launches Shared Direct Mail Program, Reducing Local Advertising Costs to as Low as $0.06 per Household
The program enables small and mid-sized businesses to access high-impact direct mail marketing at a fraction of traditional advertising costs.
Oversized 9×12 USPS EDDM postcards help North Carolina small and mid-sized businesses reach 5,000 households with category exclusivity and verified delivery.
RALEIGH–DURHAM, NC — Wespor Business, a North Carolina‐based local marketing agency - serving the Triangle & Central NC - specializing in high‐impact physical advertising, today announced the launch of its Shared Direct Mail
Program, enabling small and mid‐sized businesses to reach 5,000 targeted households for as little as
$0.06 per household.
As digital advertising costs continue to rise across platforms such as Google and Facebook, many local
businesses are finding it increasingly difficult to maintain visibility without overspending. Wespor Business
addresses this challenge by leveraging oversized 9×12 high‐gloss postcards distributed via USPS
Every Door Direct Mail (EDDM) — while sharing production and postage costs across a limited
number of non‐competing advertisers.
Solving the High Cost of Customer Acquisition
Traditional solo direct‐mail campaigns often cost businesses between $0.50 and $1.20 per household
once printing and postage are factored in. Wespor Business’s shared‐mailer model reduces that cost by
more than 90%, making premium direct mail accessible to local service providers, restaurants, retailers,
and professional practices.
“Our goal is to remove the financial barrier that prevents many small businesses from using direct mail effectively,” said Portia Jamison, Founder & President of Wespor Business.
Program Highlights:
Reach: 5,000 households per mailing
(10,000-home options available)
Cost: As low as $0.06 per household
Format: Oversized 9×12 high-gloss postcard
Delivery: USPS Every Door Direct Mail (EDDM)
Exclusivity: One advertiser per category per mailer
Frequently Asked Questions:
How many homes does each Wespor Business mailer reach?
Each campaign reaches 5,000 homes per mailing, with select regions offering 10,000‐home
coverage across North Carolina, including Raleigh, Durham, Burlington, and Greensboro.
What are the program pricing options?
Advertisers secure a placement for a flat rate starting at $300, which equals $0.06 per household
for the smallest slot. Larger placements range up to $0.19 per household.
Are competitors featured on the same postcard?
No. Wespor Business enforces strict category exclusivity per mailer.
What is included in the price?
All pricing includes professional design, high‐gloss printing, and USPS postage — no additional
fees.
Media Contact:
Portia Made-Jamison
Founder & President, Wespor Business
📞 (984) 217-4555
About Wespor Business—
Wespor Business is a North Carolina‐based direct marketing firm specializing in oversized shared‐cost
direct mail campaigns. The company helps local businesses dominate their immediate market through
high‐visibility physical advertising, handling strategy, design, printing, and USPS distribution from start
to finish. Availability is limited per mailing due to category exclusivity.
Local businesses can view upcoming mail dates, pricing tiers, and availability at: